Becubed

Thoughts on product design + user experience

Tracking the elusive “user” in user experience design

Written by bbb on February 27, 2013

It’s pretty tough to design a great user experience if you don’t know the target audience. When faced with this problem, well-equipped UX designers commonly reach into their toolboxes and pull out: the persona. Personas draw upon the power of narrative and storytelling to shine a bright light on the elusive “user.” They’re especially effective…

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Top 10 design-related Top 10 lists from 2010

Written by bbb on December 23, 2010

Seriously, how else to wrap up 2010 than with a Top 10 list of Top 10 lists? As my friend and mentor Dave Goodwin likes to say, everything eventually goes meta. 1. The Top Ten Innovation Myths in the U.S. by Scott Berkun You got your chocolate in my peanut butter Gutenberg changed the world…

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