Becubed

Thoughts on product design + user experience

Tracking the elusive “user” in user experience design

Written by bbb on February 27, 2013

It’s pretty tough to design a great user experience if you don’t know the target audience. When faced with this problem, well-equipped UX designers commonly reach into their toolboxes and pull out: the persona. Personas draw upon the power of narrative and storytelling to shine a bright light on the elusive “user.” They’re especially effective…

Continue Reading