It’s pretty tough to design a great user experience if you don’t know the target audience. When faced with this problem, well-equipped UX designers commonly reach into their toolboxes and pull out: the persona. Personas draw upon the power of narrative and storytelling to shine a bright light on the elusive “user.” They’re especially effective…
Yesterday I had lunch with a company founder who’s on the hunt for a user experience designer to join his most excellent team. This is pretty much a weekly occurrence, which got me thinking about what this demand for UX could mean for the future of Waterloo Region. If you live in Kitchener-Waterloo, the impact…
Have you ever struggled with getting teams aligned behind a shared vision of a product? It can be a major challenge, especially in companies who need to execute fast — and who doesn’t? Design teams often find themselves at the centre of this struggle, as they synthesize ideas and produce the first artifacts that bring…
Seriously, how else to wrap up 2010 than with a Top 10 list of Top 10 lists? As my friend and mentor Dave Goodwin likes to say, everything eventually goes meta. 1. The Top Ten Innovation Myths in the U.S. by Scott Berkun You got your chocolate in my peanut butter Gutenberg changed the world…
Download the MP3 (35:08 duration) “I’ve taken my Segway 108 mph without a helmet.” And with that statement, The Woz had his audience hooked. Not that he needed a hook, mind you, as over 700 people packed into a ballroom in Waterloo to hear him speak: that’s about, oh, 670 more than the original plan…
I’m excited to announce this opportunity to work with me at Primal Fusion! Although we’re still in stealth mode, the time nears when we’ll throw off the covers to unveil our first product. In this role, you’ll make important contributions to that product — and to those which follow. We’ve assembled a team of talented…