Thoughts on product design and user experience

Tracking the elusive “user” in user experience design

Written by bbb on February 27, 2013

It’s pretty tough to design a great user experience if you don’t know the target audience. When faced with this problem, well-equipped UX designers commonly reach into their toolboxes and pull out: the persona. Personas draw upon the power of narrative and storytelling to shine a bright light on the elusive “user.” They’re especially effective…

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A 10-step summary of how to create personas

Written by bbb on September 13, 2007

A few days ago, I hosted a web seminar about personas for the folks at Thomson Scientific. Interest has grown there after a successful introduction to personas, which I’m told were a useful resource during their redesign of the ISI Web of Knowledge. This got me thinking: I’ve already posted some information about personas here…

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Download an example persona used in the design of a web application

Written by bbb on June 8, 2007

Despite a wide-ranging interest in personas (aka user profiles) by web and software designers, concrete examples of actual personas are surprisingly hard to find. So I’m happy to contribute an example here, from a chapter I wrote in the book User-Centered Design Stories. Click the thumbnails below for full-sized images, or download a printable PDF….

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User-Centered Design Stories

Written by bbb on June 7, 2007

In a few days, the UPA 2007 conference will kick off in Austin, Texas. It’s here that many people will get their first glimpse of User-Centered Design Stories: Real-World UCD Case Studies, a new book by Carol Righi and Janice James. Carol and Janice have assembled an impressive collection of real-world case studies from 22…

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