Becubed

Thoughts on product design + user experience

Context incongruity: One of these things is not like the other!

Written by bbb on July 26, 2010

Need to break through the clutter and really grab someone’s attention? Sometimes subtle tweaks in context are all it takes.

Context incongruity at the gas pump

Context incongruity at the gas pump. Feeling thirsty yet?

On a related note, if you need Coke in bulk, I guess the Amco Station in Kitchener is a good bet.