Becubed

Thoughts on product design + user experience

Amazon’s recommendation engine needs a semantic tune-up

Written by bbb on October 23, 2007

A few minutes ago, an email from Amazon landed in my Inbox. It suggests that, since I’ve purchased books about interaction design by Alan Cooper, I might also like this upcoming release titled Bravery Awards for Aerial Combat. Check it out:

Amazon’s recommendation engine needs a semantic tune-up (cropped)

Um, okay, design can be pretty hard sometimes, but not sure it warrants an award for bravery. It’s downright silly that Amazon would blast this recommendation out to customers who’ve bought books by the other Alan Cooper. For their sake, I hope nobody blogs about it… oops.

Where are you, oh promised land of milk and honey known as the semantic web?