Becubed

Thoughts on product design and user experience

Tracking the elusive “user” in user experience design

Written by bbb on February 27, 2013

It’s pretty tough to design a great user experience if you don’t know the target audience. When faced with this problem, well-equipped UX designers commonly reach into their toolboxes and pull out: the persona. Personas draw upon the power of narrative and storytelling to shine a bright light on the elusive “user.” They’re especially effective…

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User experience conference coming to Kitchener-Waterloo in Sept 2012

Written by bbb on February 28, 2012

Big news! In mid-September, KW will play host to an awesome 2-day deep dive into user experience design called Fluxible 2012. Working with my friend Mark Connolly, we’ve been lining up a roster of top UX practitioners from around the world. The event format will include a variety of presentations, hands-on workshops, displays and demos,…

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Top 10 design-related Top 10 lists from 2010

Written by bbb on December 23, 2010

Seriously, how else to wrap up 2010 than with a Top 10 list of Top 10 lists? As my friend and mentor Dave Goodwin likes to say, everything eventually goes meta. 1. The Top Ten Innovation Myths in the U.S. by Scott Berkun You got your chocolate in my peanut butter Gutenberg changed the world…

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Context incongruity: One of these things is not like the other!

Written by bbb on July 26, 2010

Need to break through the clutter and really grab someone’s attention? Sometimes subtle tweaks in context are all it takes. On a related note, if you need Coke in bulk, I guess the Amco Station in Kitchener is a good bet.



iPhone survives underwater plunge into pit of doom!

Written by bbb on February 19, 2009

Just had to share this terrific story from Trevor Mann, a colleague of mine at Primal Fusion. Trevor, flaunting the stereotypical image of an IT systems specialist (especially here in the home of Blackberry), is pretty fond of Apple’s iPhone. The other day, he had reason to feel an even fonder affection. But it was…

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Microsoft Surface makes its first visit to Waterloo tomorrow

Written by bbb on September 29, 2008

If you haven’t already heard about tomorrow’s Innovation in Action event, be sure to check it out. The Waterloo UX Group (aka IxDA Waterloo and the Communitech UX P2P) is kicking off our new season with an event co-sponsored with the Infusion Angels. And it’s going to be great. Jensen Harris from Microsoft will be…

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Workshop: Improving website usability for arts organizations

Written by bbb on April 17, 2008

Looking forward to May 9-10 this year, where I’ll be conducting a 2.5-hour workshop at the Technology in the Arts Conference in Waterloo. Here’s the session description: For a growing number of arts organizations, the web has become a key communications channel — not just for sharing information, but for cultivating relationships with visitors. To…

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